This is my public service announcement. It’s a phrase borrowed from Simon Doonan, who advocates creating an insanely more fabulous you! This message is for the girls (and boys) that haven’t fully digested the fact that clothes have meaning. Fashion is a language. Learn to speak it or befriend someone that’s bilingual who can translate for you. With the exception of Halloween and a few other costumed events, slutty availability is not a look you should strive to achieve. Being blonde and botoxed (with big boobs) is passé. Turn on the television and there are gaggles of these carbon copied cookies prancing around. I have trouble telling them apart — boys will have trouble remembering you from every other Candy and Bambi around. Because there’s so much more you could say about yourself than plastering porno-chic on the cover.

For girls: tell me you’re a free-spirited bare-foot bohemian beauty. Or tell me you’re a straight-edged tattoo welding hipster who secretly wants to overthrow the government. Both versions tell me loads more than the alternative.

For boys: tell me you’re a cozy cable knit sweater snuggle by the fire and drinks hot chocolate kinda guy. It’s even okay to tell me you’re a label whorin’ striped shirt metro-confused individual. But tell me you care, or at least think about it.